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MISTAKEN IDENTITY ($110,000 – $120,000)



On March 10, 1928, Christine Collins’ only son, nine-year-old Walter Collins left his house in Los Angeles, heading to the local movie theatre. This was the last time he’d ever be seen.


As news of Walter’s disappearance spread across the country, the LAPD’s competence was called into question. While the department had received hundreds of leads, there were no developments in the case.


5 months after Walter had vanished, the LAPD announced they had wonderful news – little Walter was found in DeKalb, Illinois, and would soon be coming home!


As Walter’s mother watched the boy step down from the train, she turned to Captain JJ Jones and explained this young man was not her son! In his blind effort to “save face” for the LAPD, the Captain insisted Christine take the boy home and "try him out for a couple of weeks”?!?!?


When Christine returned a few weeks later, dental records in hand, proving the boy was not Walter, Captain Jones had her swiftly committed to a psychiatric ward!


Long (and incredibly sad) story short, when the imposter ultimately admitted to being a runaway looking for a free ticket to Los Angeles (to meet his favourite actor) … Christine was released.


Sadly, while there are various theories about the case, Walter’s body was never found, and Christine never stopped hoping he’d eventually turn up.


What does this have to do with Match and Fable’s latest role?

Nothing, really.

Even so, now that we have your attention, we’re excited to tell you about Jeanne Agius’ latest role. She’s on the prowl for a Senior Digital Marketing Manager. Head Office is in Guelph and the role is 80% Work From Home!

POSITION: SR. DIGITAL MARKETING MANAGER

REPORTS TO: VP MARKETING & BUSINESS DEVELOPMENT

OFFICE: GUELPH (BUT ROLE IS 80% REMOTE) RESPONSIBILITIES:

§ Communicate + delegate with stakeholders (graphic designers, agencies, product specialists, e-commerce staff, divisional sales managers, directors, sales reps, customers +) to ensure work meets objectives

§ Consult with VP of Marketing, Product, and Business Development on allocation of budget + suggested ‘spend’ for paid search

§ Plan + execute high performance paid search efforts to ensure MoM gains in revenue + ROAS inclusive of PLA

§ Own media agency relationships to conduct quarterly relationship checks

§ Work within an exciting + agile Marketing and e-Commerce department to develop, execute and monitor multiple online marketing channels

§ Create + execute an e-Marketing program with a robust focus on email marketing

§ Develop (with the Email Marketing Specialist) high quality email + social media content, ensuring all work and communications align with company’s standards + marketing plans

§ Work with team to track, analyze, leverage and present data from digital campaigns/marketing efforts, while identifying opportunities for improvement

§ Work with team to write, coordinate + update content on website, including banners, meta tittles and descriptions, landing pages and more


REQUIREMENTS:


§ 5+ years’ experience in digital marketing + paid search (or similar digital media roles)

§ Advertising Agency experience and/or experience in high volume retail environments (an asset)

§ Cross functional/project management experience (an asset)

§ Experience in paid search with a strong focus on Google Shop

§ Experience with Google Tools (Google Analytics, AdWords, etc.)

§ Experience in email marketing, preferably in B2B + B2C environments

§ Exceptional verbal and interpersonal skills allowing you to work seamlessly with all stake holders

§ Ability to learn and adapt to evolving processes + strong analytical skills & attention to detail

§ Creative strategic thinking, organizational and negotiation skills

§ Experience with basic HTML coding + familiarity with SEO best practices


REMUNERATION:


BASE SALARY: $110,000 – $120,000 OTHER: benefits + rrsp + 80% work from home


QUALIFIED & INTERESTED? If you’re interested (and qualified) … this is what happens next;


1. Email your resume to Jeanne Agius at; jagius@matchfable.com.

2. Ensure subject line reads; MISTAKEN IDENTITY – 14I22MTCHFBL

3. Based on the description … please explain how your experience and achievements qualify you for this role.