WHITE WEDDING ($115,000 – $130,000)

On February 10, 1840, Queen Victoria married Prince Albert of Saxe-Coburg and Gotha. The ceremony took place at St. James Palace, marking the first marriage of a reigning English Queen since Queen Mary, in 1554. English aristocrats were outraged – but you’ll be surprised by the source of that rage. Now, Victoria’s mother and Prince Albert’s father, happened to be brother and sister (making the couple first cousins) – but that wasn’t a big deal, at all! The indignation was fueled by something more ominous – the bride’s audacity to wear a white wedding gown! You see, royal wedding gowns were usually red, and the colour white symbolized mourning. Soon after, the white wedding gown gained increasing popularity. Sidenote: Queen Victoria wasn’t the first royal to wear a white wedding dress – that claim falls to Princess Philippa of England, in 1406 (and Mary Queen of Scots, in 1558)! What does this have to do with Match and Fable’s latest role? Nothing, really. While you’re ‘here’, Jeanne Agius is looking for a Director, Digital Marketing to join our client’s Toronto team. The role will lead a mix of direct content creation, web development, social media, and promotional activities.

The position will be responsible for 2-3 direct reports and is a fully on-site role. POSITION: DIRECTOR, DIGITAL MARKETING LOCATION: TORONTO, ONTARIO INDUSTRY: LUXURY DESIGN RESPONSIBILITIES:

• Develop and manage the annual digital marketing strategy and plan

• Ensure consistency across all brand touchpoints

• Guide website feature development, website content, and merchandising across all brands

• Strong understanding of digital development – including content and merchandising

• Manage various platforms including social media + asset management tools

• Define, prioritize, and implement new features and functionality across all digital assets

• Optimize external digital platform performance – including Artsy + First Dibs

• Identify + promote technologies to support digital growth and development

• Manage SEO + SEM + Social Ads + AdWords

• Format content for digital promotions including email + social advertising

• Analyze + interpret data to measure impact and create reporting systems for brand + brand partnerships

• Collaborate with partners to implement content including copywriting + photography + blog posts + video

• Develop insights + strategies based on a deep understanding of our clients and competition, to drive business through web-based platforms

• Work with sales and support teams, and internal creative team + externally with vendors, partners + clients

• Lead digital marketing team (Performance Management + Coaching + Day-to-Day support

• Implement Social Media strategy, ensuring alignment + consistency across platforms, including Instagram, Pinterest, Little Red Book, and WeChat

• Consistent platform and content optimization

REQUIREMENTS:

• Undergraduate degree or diploma

• 5+ years of relevant experience

• Portfolio of writing samples

• Demonstrated knowledge of design industry + relationships with media

• Conversant in UX/UI

• Strong organization and planning + proven ability to lead a team + passion for design

• French, German, Mandarin, or another second language, an asset

REMUNERATION:

SALARY: $115,000 – $130,000 OTHER: benefits (100%) + rrsp + vacation + eap + 50% discount! QUALIFIED? There are 3 things we’ll need from you;

1. Send your resume to Jeanne Agius at jagius@matchfable.com.

2. Ensure subject line of your email reads; WHITE WEDDING – 11G22-MTCHFBL

3. In a short email … tell Jeanne how your experience fits what we’ve outlined above.