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CAPTAIN CRUNCH ($175,000 – $227,000+)

Like most young kids, I used to wake up early on Saturday mornings, fix myself a big bowl of cereal and settle in on the couch to watch some cartoons. My favourites were Scooby Doo and the Super Friends.

I hated the commercial breaks. Not because they interrupted my show, but rather, because every other commercial seemed to be about a bunch of kids having a great ol’ time eating Count Chocula or Frosted Flakes or Apple Jacks. And there I sat, green with envy, eating Corn Flakes – boring, soggy, crappy, Corn Flakes.


My mother never bought the fun cereals – never even considered it.

And, you can rest assured her decision had nothing to do with dietary concerns or sugar content. Her decision was 100% price driven!


So, imagine my delight, one Saturday morning when I opened the cabinet and there, right before my very eyes, was a huge box of Cap’n Crunch!


I quickly realized there was no way Cap’n Crunch was going to be making its way into ‘regular rotation’ in the Krpan household. So, this was the precise moment where I learned the concepts of regulation and rationing.


Cap’n Crunch became a 10-year-old boy’s delicacy – enjoyed only on Saturdays – never during the week!

I’d fill a bowl with Corn Flakes and strategically place a small handful of Cap’n Crunch pieces on top! Remarkably, I stretched that box for 3 or 4 months!


What does this have to do with Match and Fable’s latest role?

Not much, really.


That said, Mark Krpan is looking for a Country Manager to Captain our client's organization in Canada!



SUMMARY:      Reporting to the SVP, Sales (North America), the Country Manager, will oversee the sales objectives – across Canada. Responsibilities include overseeing independent sales reps, managing distributors, and cultivating relationships with end users. The role involves developing and executing the Canadian sales strategy, with a focus on acquiring new clients and enhancing revenue and margins. RESPONSIBILITIES:

·       Forecast annual revenue by client type and product for Canada – across the company’s various brands.

·       Manage rep groups, overseeing revenue targets, opportunity reviews, new account, and end-user targets.

·       Supervise assigned distributors, focusing on increased revenue via strategic engagement and relationship development with end users.

·       Achieve sales objectives by distribution channel, product category, and end-user segments.

·       Develop merchandising and pricing strategies aligned with business financial goals.

·       Cultivate stocking strategies in line with end user demand.

·       Participate in trade shows, negotiating contracts with distributors and end users.

·       Conduct seminars + training for company’s products, including sales meetings with distributor sales forces.



·       Bachelor’s degree (or equivalent)

·       5 years of senior sales management experience in the safety and industrial channel.

·       MUST: Experience managing independent manufacturing representatives.

·       MUST: Extensive background in safety supply or a similar Industrial industry.

·       Willingness to travel across Canada – extensively.

·       Excellent computer skills, including proficiency in MS Office, Salesforce, and PowerBI knowledge.




BASE SALARY: $135,000 – $175,000

ON-TARGET MBO (30%): $40,000 – $52,000 (*accelerator for over achievement)

ON-TARGET EARNINGS: $175,000 – $227,000 OTHER: benefits + rrsp + vacation + car allowance + mileage + work from home

INTERESTED?  Then there are 3 things we need from you;


1.       Please send your resume to Mark Krpan at

2.      Ensure subject line reads: CAPTAIN CRUNCH – 24A24MTCHFBL.

3.      In a short email, explain how your experience relates to this position.


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